England  
Alcraft Motor Company is a bespoke vehicle design and engineering business with an eye for traditional style. British style. Their aim to fulfil growing customer demand for personalised products, and they do so in a way which is consistent with the tradition of great British design - confident and cutting-edge but refined and timeless. To do this they combine contemporary design thinking with traditional craftsmanship. Alcraft work on products from brands with great British heritage, like Land Rover, Range Rover, Jaguar and Aston Martin. A heritage we respect in our designs. We provide personal consultancy and currently offer enhancement packages for the Range Rover flagship, Sport and Evoque, Land Rover Discovery and Jaguar XF Sportbrake, plus bespoke Aston Martin projects. Like the brands they work on, the people we work with also have a great pedigree. They are sponsors of the Royal College of Art's Vehicle Design programme Masters students. And their people have accolades including a Queen's Award for Industry and an OBE, and have held senior positions with automotive companies ranging from Morgan Cars to Michelin Tyre. In the case of the Alcraft Range Rover that means understanding its unique all-road capability while embracing its increasing status as a fully-fledged luxury car. Alcraft has simplified the lines and detailing, yet given it a more limousine-like presence and the timelessness of classic British designs. The same core philosophy can be applied to other products to create a quite different character - for example by accentuating a car's off-road ability or heritage through design. But, whatever the character, it is always done with British style and wit, and designed to make owning the car a more personal experience. The ethos which applies to Alcraft exterior design applies equally to interiors - but with the advantage of additional textures provided by a range of materials. Alcraft interiors are enhanced by using traditional materials like wood and leather, or contemporary finishes like carbon and chrome, shaped into a whole by skilled craftsmen. These elevate the status of the vehicle, differentiating it from production-line cars. The vast number of leather finishes, patterning and stitching styles alone means that a totally unique specification can be created. Add other finishes, infotainment upgrades and completely bespoke touches and a vehicle can be made into a highly expressive personal statement. They don't believe in high performance for its own sake. But they do believe in optimising existing performance parameters and giving customers the sort of performance characteristics they want. Personalised performance. They can remap your engine by analysing up to 40 different performance parameters, optimising each and increasing power and economy to suit your preference. They work with K&N Filters, the world's leading air filter and air intake business, and Vortex exhaust systems to improve aspiration and flows for better power and torque. We even provide you with rolling road test data to prove the point. And they also partner with Speedline and Oz for light-weight wheels, to improve handling and steering response.   |
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